![]() In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media, and people’s willingness to constantly share and update vast amounts of information about themselves on these platforms. This article is for small business owners who understand the importance of marketing but want to significantly increase the sales and leads they get from their campaigns.With the right demographic data, you can spend more marketing to your most enthusiastic clients and stop spending to reach those who aren’t interested.With demographics, you can see who your brand appeals to the most by age, location, gender, job title, income and hundreds of other variables. ![]() ![]() Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services. ![]()
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